My Internship at the Catholic Cemeteries Association: Marketing the Word of God

During my 9 weeks at the Catholic Cemeteries Association I have learned a great deal regarding marketing in terms of data driven decision making, advertising, brand promotion, customer engagement strategies and much more. I have frequently been asked by friends and family what I am doing this summer and I always respond “I am an intern at the Catholic Cemeteries Association.” The first response tends to be, “doing… what?” Which is honestly the first question I asked in my interview with the CCA. I always respond, “I help the marketing team with tasks to help build awareness.”

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Antonio Vuyancih was selected to participate in the Catholic Community Connection 2018 Summer Fellowship Program. He was placed at the Catholic Cemeteries Association to assist in marketing and outreach activities. 

To start, I have learned more about marketing than I have in any other setting. The CCA has provided for me real tasks which are of high importance to the association. We are a small association, which means every minor detail can have a large impact. The margin for error is low and the opportunity for impact is high. Katie Karpinski is my supervisor and an extremely talented one at that. Katie, only a year older than I has helped spearhead marketing at the CCA and her work here is certainly not going unnoticed. She has provided me with work and responsibilities which I know I will utilize in my future endeavors.

Every day, I am greeted by people such as Rhonda Abrams, our Bereavement coordinator, who is filled with nothing but inspiration, or Chad, one of our Family Service Representatives who interacts with grief-stricken families, parents, and individuals every day, yet always has the energy and light to make them and his colleagues smile. There is also Barb Palumbo, who noted in our initial phone interview that I went to St. Edward High School and her two sons both attended St. Ignatius High School. I laughed and replied jokingly, “Hmm… I’m probably not getting this job, am I?” Barb always finds time in her busy schedule to make her way over to the small corner office I share with Katie to see how I am doing and it is always appreciated. There’s much more I could write about those who work at Calvary Cemetery who consistently amaze me with their diligence and joy. I think it goes without saying, working at a cemetery can be tough. Many opinions of cemeteries are skewed to think that a cemetery is a place of sorrow. However, here at the Catholic Cemeteries Association we know that our cemeteries are a place of faith, hope, and remembrance!

Recently, I have had the pleasure of spending more time around our CEO, Andrej Lah. Andrej is truly an interesting man. He’s serious, direct, and exceptionally inspiring. I can recall a handful of times when Andrej was speaking and I was trying to take notes, but simply set down my pen and notebook and took in all he had to say. His will to speak of tragic stories and still manifest the grace of God in these situations can only be described as captivating. His knowledge of the Catholic faith and the church’s teachings provide him the ability to profoundly express the strength he has in his faith.

When my coworkers walk through the door they do so because of a calling they respond to every morning. I never thought I could enjoy driving into a cemetery every morning and working 8:30AM-4:30PM, but I truly do. Lately, as I awake to my alarm clock early in the day I have felt something that makes me want to clock in at work and give my best effort in building awareness of the Catholic Cemeteries, an extension of the church, to the best of my ability.

I have come to realize in my time at the Catholic Cemeteries Association that the work conducted here is more than helping families find the perfect place to enshrine the memories of their beloved or offer bereavement seminars to help anguished families. The marketing, sales, and IT departments do more than draw attention to or market for the CCA. Every day this team of extraordinary people help each other and the church in building awareness for the WORD of Jesus Christ our Lord and Savior.

“A Prayer For Fishers Of Men”

Father, it is during times of discouragement, bewilderment, or delay that we find ourselves more attentive to godly instruction.  It seems our hearts are more yielded and our minds more absorbing of the truths You want to convey when we’re no longer trying to take charge.  Like the disciples who were fishing in the usual way expecting the usual results we also relate to such efforts.  But You are extraordinary and You do extraordinary work in our lives as we yield our will to Yours and heed Your instruction. Shape us into the most useful and enduring vessel that brings glory to You while we cast our nets for the great catch of men and women, boys and girls for the kingdom.  In Jesus’ name we pray.  Amen.

Prayer by: A Daily Prayer: The daily prayer from Daily Encouragement Net 
Post written by Antonio Vuyancih